TURNING STRATEGY INTO IMPACT
Marketing is more than campaigns. It is about building connections, driving action, and creating long-term value. I have 10 years of marketing experience, including 7 years in SaaS, driving audience growth and engagement across B2B and B2B2C programs through social, lifecycle email, content, events, and web updates. My approach is data-driven and focused on attracting the right audiences, building trust over time, and translating engagement into product adoption and measurable growth.
WHAT I’M ABOUT
I never planned to work in marketing. It was not on my radar. After earning my BA in Communications, I began my career in the nonprofit sector focused on education and project management. When I landed my first entry-level marketing role over 10 years ago, I had an immediate realization that marketing was my calling. It brought together two core parts of who I am: a deep interest in human behavior and a love for art and creative expression.
Since then, I have been intentional about building my expertise. I earned a Master’s in Integrated Marketing Communications and have spent the past 7 years in SaaS across B2B and B2B2C, helping companies grow through clear messaging, lifecycle and demand generation programs, and measurable campaign execution. I genuinely love the work. I am always learning, always refining, and I enjoy using what I know to help teams build trust, drive adoption, and achieve meaningful results.
I love people, so I build marketing that connects. I’m grounded in data, so I design campaigns that work.