TURNING STRATEGY INTO IMPACT
Marketing is more than campaigns. It is about building connections, driving action, and creating long-term value. I have 10 years of marketing experience, including 7 years in SaaS, driving audience growth and engagement across B2B and B2B2C programs through social, lifecycle email, content, events, and web updates. My approach is data-driven and focused on attracting the right audiences, building trust over time, and translating engagement into product adoption and measurable growth.
WHAT I’M ABOUT
“I love people, so I build marketing that connects. I’m grounded in data, so I design campaigns that work.”
I’m a marketing manager and storyteller with 10 years of experience helping brands grow through clear messaging, strong creative, and measurable strategy. I’ve worked across B2B and B2B2C environments, building programs that bring in the right audiences and keep them engaged through social, lifecycle email, content, events, and web updates.
I love marketing because it lives at the intersection of my two biggest passions: behavioral science and creative art. With a Master’s in Integrated Marketing from Eastern Michigan University, I bring a data-informed approach to storytelling, testing, and iteration, always focused on what resonates and why. This portfolio is a snapshot of the work I’ve built and the systems I’ve created to drive adoption, trust, and growth.