The Workroom
*
The Workroom *
Welcome to The Workroom—a curated collection of marketing projects showcasing my expertise across roles in email marketing, brand strategy, and B2B engagement.
From optimizing processes at Jopwell to developing cross-channel campaigns at Recruitology and crafting compelling brand experiences for Empowher, each project reflects my commitment to data-driven strategy and meaningful audience connections. Explore the creative and strategic processes behind these campaigns and see how I’ve helped brands drive impact and engagement.
Jopwell
At Jopwell, a B2B HR tech organization, I led the creation and execution of integrated marketing campaigns that elevated brand visibility and engagement for Fortune 500 partners. I spearheaded the rebranding of our newsletter to "The Well Prepared," increasing engagement, and developed event marketing strategies, branded content, and partner activations that strengthened connections with our diverse audience. Additionally, I managed blog content—writing, editing, and collaborating with contributors—to reinforce Jopwell’s position as a thought leader in workplace diversity.
Recruitology
At Recruitology, an HR tech company, I oversaw all B2B email marketing initiatives for 92 recruitment partners. I led automated, segmented campaigns and created targeted content strategies that boosted email engagement, improved open rates, and enhanced client retention, driving measurable success for our partners.
Empowher Health
As the Volunteer Marketing Director for Empowher Health, I led the development of the organization's brand identity, created a comprehensive marketing strategy, and designed an integrated content calendar to drive engagement. Through organic social media growth, email campaigns, podcast promotion, and field marketing activations, I helped shape a visually cohesive and impactful presence that supports EmpowHer’s mission to educate and empower women in health and spirituality.
Mercy-usa
At Mercy-USA, I spearheaded marketing efforts to support donor engagement, fundraising events, and volunteer recruitment for the nonprofit organization. I developed and executed multi-channel marketing strategies that increased contributions, raised brand awareness, and fostered long-term relationships with volunteers and donors.