Partner Marketing
At Jopwell, I led partner marketing initiatives that connected Fortune 500 brands with Jopwell’s diverse community. This included branded content, social media campaigns, and dedicated partner pages, ensuring seamless brand integration while maintaining Jopwell’s authentic voice. I collaborated with partners like H&M and Progressive to create engaging content that resonated with our audience, helping drive awareness, engagement, and successful partnership outcomes.
Content marketing
As a contributor and editor for The Well, Jopwell’s career and culture publication, I wrote articles under both my name and a pseudonym, covering career growth, workplace culture, and industry insights. In addition to writing, I vetted, collaborated with, and edited pieces from volunteer writers, ensuring high-quality content that aligned with Jopwell’s brand voice. My work helped drive engagement, increase website traffic, and strengthen Jopwell’s position as a trusted resource for diverse professionals.
Event marketing
As Senior Marketing Manager at Jopwell, I played a key role in event marketing, crafting strategic campaigns to drive attendance, engagement, and post-event follow-ups for both virtual and in-person experiences. I developed targeted email campaigns, social media promotions, and blog content to amplify Jopwell-hosted and partner-sponsored events. My efforts helped increase candidate engagement by 15% and strengthened brand visibility among key audiences.
email marketing
I led email marketing initiatives, focusing on both transactional emails and nurture content to drive engagement, retention, and conversion. I redesigned our newsletter and rebranded it as The Well Prepared, resulting in increased engagement. By developing customer journeys, executing A/B tests to optimize messaging, and crafting newsletters, I helped strengthen connections with Jopwell’s diverse community. Leveraging real-time reporting dashboards and data-driven insights, I achieved a 15% increase in candidate engagement, improved open rates by 20%, and boosted click-through rates by 10%.
