At Mercy-USA, I led donor engagement and fundraising initiatives, leveraging multi-channel marketing to drive impact. For the Wells in Somalia campaign, I created a cohesive strategy across email marketing, social media, landing pages, and print materials, ensuring a compelling and unified message. My work focused on storytelling and data-driven outreach, increasing donor engagement and visibility for the cause. Additionally, I managed volunteer programs and outreach efforts, further expanding the organization’s reach and impact.