Email Marketing
At Recruitology, I led email marketing initiatives on behalf of 92 clients, overseeing ESP system migration and implementing A/B testing to optimize engagement. I developed automated customer journeys, transactional emails, and nurture campaigns that improved email open rates by 20% and increased overall engagement by 10%. My work ensured that email communications were data-driven, segmented, and aligned with business goals, enhancing the effectiveness of Recruitology’s B2B marketing strategy.
Content marketing
At Recruitology, I developed thought leadership content, including whitepapers, infographics, and reports, on behalf of 92 partners. These assets positioned our partners as industry leaders while driving lead generation and engagement. I collaborated closely with subject matter experts to distill complex topics into compelling, visually engaging content that resonated with B2B audiences.